A well-known UK-based online sportsbook real money operator, William Hill recently entered into a sponsorship agreement. William Hill is now the official supporter of the FA Cup and England. The firm is expected to benefit significantly from the newly acquired hospitality and advertising rights.
The sponsorship rights will extend till the FIFA World Cup 2014 and the FA Cup. In these two and a half years, William Hill will also enjoy the rights to use the logo of the FIFA Cup. The statement, which announced the sponsorship deal, did not mention the cost of the agreement.
Ralph Topping – William Hill had been Looking for Such Sponsorship Opportunities
The chief executive officer of William Hill, Ralph Topping expressed his view on the sponsorship deal. He stated that his company had been looking for such sponsorship opportunities for a while. Through the FIFA and England sponsorship, William Hill will be able to offer its customers interesting events.
The CEO added that the deal with the FA will enable William Hill to achieve its goal of developing its brand name. This will also increase William Hill’s market share in its various business channels. The sponsorship agreement which William Hill entered complements its already existing joint ventures with the Scottish Cup and the Scottish Football Association. According to Topping, the new deal is an interesting addition to a wide range of sponsorships the firm has for snooker, racing and darts.
William Hill Sponsorship Welcomed by the FA Cup
The sponsorship head of the FA, Peter Daire welcomed the partnership with William Hill. Daire stated that the FA is excited about the sponsorship agreement with William Hill. The bookmaker holds a strong track record in sponsorships for sports. In addition, William Hill also has considerable high-street and online presence. This will enable FA to strengthen its communication platforms.
Daire stated that William Hill will also benefit a lot through this sponsorship deal. It will be associated with two of the most high profile sponsorship properties in the world of football. Total three sponsorship packages were set aside for the FA Cup andEngland. Among them only one spot was left vacant, which has been filled by William Hill.
Kristof Fahy States that the Deal is Excellent for Business Expansion of both Companies
Kristof Fahy, the chief marketing officer of William Hill stated that the deal is an excellent business opportunity for both parties. William Hill will get good opportunities to develop its brand across several channels.
