The New Year started with a mix of good and bad news for the online sportsbook real money, William Hill. The firm lost an appeal it made to the High Court to a lawsuit that 32 Red filed against William Hill last year. 32Red stated that the 32Vegas business of William Hill infringed 32Red’s trademark right, ‘32’. The 32Vegas venture had been acquired by William Hill Online from Playtech through a deal worth $250 million.
Recently, William Hill entered a new deal with an in-play betting product Passoker. It will provide the players of the betting room a host of new wagering opportunities.
William Hill Challenged High Court’s Decision
According to a verdict by the High Court, it is possible for a two-digit number to be a trademark. This decision was challenged by William Hill. The Court of Appeal stated that the trademark of 32Red had been taken advantage of by William Hill. It even used ad word campaigns.
Passoker Deal may be Positive for William Hill
The deal signed with Passoker is expected to make the situation at William Hill better. According to the agreement signed by both companies, Passoker will go live at the racebook and sportsbook of William this month. Passoker offers one of the most exciting ways of placing bets. It comes with a combination of in-play betting and card games. The game has a set of simple rules and can be played on a televised event with ease.
Players have to Select the Event they are Interested in Playing
Players at William Hill are required to buy the stakes when they use Passoker. Tables are assigned randomly to players. Once seats are taken by players, the game kicks off. Cards are distributed on a random basis to players. The cards generally feature an aspect of the game on which a bets are placed. For example, cards can represent free-kicks, goals, offside and corners of a football game. The player who has the winning card gets the stakes placed by his opponents.
Deal with William Hill will Benefit Passoker
Passoker’s CEO, Stuart Carr stated that the deal with William Hill holds a lot of importance for his company. Carr added that the association with William Hill will enable Passoker to increase its customer base significantly. The existing customers will also be delighted with the announcement of the deal.
The CEO of William Hill, Jim Mullen added that Passoker is an innovative product. The deal will provide William Hill customers provisions to bet in a host of interesting ways.
